MARKETING SUPPORT FOR COMMERCIALIZATION INNOVATION PRODUCTS OF ENTERPRISES

Author:

Illiashenko Sergii1,Shypulina Yuliia2

Affiliation:

1. National Technical University “Kharkiv Polytechnic Institute”; University of Economics and Humanities

2. National Technical University “Kharkiv Polytechnic Institute”

Publisher

Black Sea Research Institute of Economics and Innovation

Subject

General Medicine

Reference21 articles.

1. Butko M.P., Popelo O.V. (2015) Komertsializatsiia rezultativ naukovo-tekhnichnoi diialnosti v umovakh pohlyblennia intehratsiinykh protsesiv [Commercialization of the results of scientific and technological activities under integration processes deepening]. Problems and Prospects of the Economy and Management. Vol. 1, pp. 7–20.

2. Ievtushevska O.V. (2019) Komertsializatsiia innovatsiinykh rozrobok u konteksti spryiniattia spozhyvachamy tovariv-novynok [Commercialization of innovations in a context of new products perception]. Investytsiyi: praktyka ta dosvid. Vol. 2, pp. 38–41.

3. Illiashenko S.M., Prokopenko O.V. (2002) Formuvannia rynku ekolohichnykh innovatsii: ekonomichni osnovy upravlinnia. Sumy : VTD “Universytetska knyha”. 2002. 250 p.

4. Illiashenko S.M., Rud M.P. (2017) Marketynhovi innovatsii v innovatsiinii diialnosti pidpryiemstv Ukrainy [Marketing innovations in the innovative activity of the Ukrainian enterprises]. Efektyvna ekonomika. Vol. 6. Available at: http://www.economy.nayka.com.ua/?op=1&z=5626 (accessed: 10 January 2020).

5. Illiashenko S.M., Rud M.P. (2019) Novitni vydy marketynhu v umovakh vyperedzhaiuchoho rozvytku: evoliutsiia, sutnist, umovy zastosuvannia [The newest types of marketing in the conditions of future development: evolution, essence, application conditions]. Uzhgorod National University Herald. International Economic Relations And World Economy. Vol. 24. Iss. 2, pp. 37–42.

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