PERTIMBANGAN, PENGETAHUAN, DAN SIKAP KONSUMEN INDIVIDU TERHADAP BANK SYARIAH

Author:

Adawiyah Wiwiek Rabiatul

Abstract

This study aimed at finding out the selection criteria considered by individual customers in choosing Islamic (Syariah) banks; assessing the degree of customers knowledge on Islamic banks products; and finally to determine customers’ attitudes towards Islamic banks. The sample of the study was individual customers of Bank Muamalat and Bank Syariah Mandiri located in Banyumas Regency. There were two steps employed in analyzing the data: descriptive and factor analysis. The result of the study shows that there are seven factors to be considered by customers in patronizing Islamic banks. Among those factors are: perception, process, tangible, price, people, social and location. The most important factor considered by customers is perception factor. Moreover, customers’ knowledge on Islamic banks is still narrow, some do not even familiar with the products offered by Islamic banks. Religion is not the main reason for customer to patronize Islamic bank, other important reason is the level of profit sharing offered by the banks.

Publisher

Universitas Muhammadiyah Surakarta

Reference31 articles.

1. Al-Sultan, W. 1999. Financial Characteristics of Interest-free Banks and Conventional Banks, Wolongong Australia: University of Wolongong.

2. Antonio, Muhammad Syafi'i. 2001. Bank Syariah Dari Teori ke Praktek. Jakarta: Gema Insani Press.

3. Bank Indonesia. 2000. Potensi, Preferensi dan Perilaku Masyarakat Terhadap Bank Syariah di Jawa Tengah. http://www.bi.go.id/web/id/Riset+Survey+Dan+Publikasi/Riset/Perbankan+Syariah/BPSESJatengindonesia.htm.

4. Bank Indonesia. 2000. Potensi, Preferensi dan Perilaku Masyarakat terhadap Bank Syariah di Jawa Timur. http://www.bi.go.id/web/id/Riset+Survey+Dan+Publikasi/Riset/Perbankan+Syariah/BPSESJatimindonesia.htm.

5. Bank Indonesia. 2000. Potensi, Preferensi dan Perilaku Masyarakat terhadap Bank Syariah di Jawa Barat. http://www.bi.go.id/web/id/Riset+Survey+Dan+Publikasi/Riset/Perbankan+Syariah/BPSESJabarindonesia.htm.

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3