Abstract
The purpose of this study was to assess the impact of texting while driving on driver performance and road safety. In order to achieve this goal, 51 participants took part in a driving simulator study that replicated an urban environment. During the trials, text messages with questions of equal cognitive weight were sent to be answered via 1) a manual texting application or 2) a voice message application. A baseline condition with no secondary task was also tested. Along the simulated route, there were some events that could cause a crash, like pedestrians crossing on-and-off crosswalks. The overall findings indicate that both texting and voice messaging activities while driving have detrimental effects on driving performance and road safety, putting drivers at high risk. The practical applications of the findings of this study are primarily directed at policymakers and stakeholders for the development of effective and targeted campaigns.