Abstract
Multi-modality and green technologies are keywords driving mobility strategies both on a EU and national level; sea-borne transport plays a pivotal role, as well, in term of EU market competitiveness and economic development, thus representing a relevant challenge as far as service feasibility and sustainability are concerned. Significant efforts have been made in this direction by Metropolitan City of Genoa, in Northern Italy, to develop viAmare project -a research funded by Italian Ministry for Infrastructures and Transport, and conducted with scientific support by the University of Genoa- in order to design a short-sea-shipping service to make local transport system more resilient both for commuters and tourists. Following previous contribution on the initial steps of service design , present work will focus on the benchmarking of waterborne urban transport best-practices to support local administration choices concerning fare-policy and service management for the new solution to be implemented within the Genoese area.