Mode choice of food transport considering heterogeneity among shippers using the latent class analysis

Abstract

This study is an attempt to identify the heterogeneity in mode choice behaviour of shippers by latent class analysis, using the characteristics of the shippers. Shipping firms were classified into three latent classes: small firms with low truck ownership, large firms with high truck ownership, and long-established firms with no trucks. The study revealed that the mode choice behaviour of the latent classes of shippers is different. Further, it is discovered that the mode share of rail can be increased by decreasing the transportation cost and handling charges, or by increasing the speed and frequency of shipment.