Affiliation:
1. Pamukkale Üniversitesi
Abstract
In the process of transitioning to digital businesses, managers are faced with numerous decision-making challenges across various domains. This complexity poses a significant hurdle for traditional businesses seeking to embrace digital transformation. To address this challenge, the Preference Selection Index (PSI) and Additive Ratio Assessment (ARAS) methods are utilized for selecting Big Data Analytics (BDA) software, employing multi-criteria decision-making (MCDM) approaches. With a scenario involving 8 alternatives and 7 criteria, the PSI method is employed to establish the weights of the criteria. Subsequently, the ARAS method is utilized to rank the alternatives. The analysis identifies "Ease of Use" as the criterion with the highest importance weight (0.1464), while "Data Workflow" emerges as the least significant criterion (0.1378). Based on the highest utility degree (0.9548), the fifth alternative was identified as the most suitable big data analytics software for this scenario. Furthermore, the proposed method's applicability is validated through comparative analysis with five different MCDM methods, reinforcing the credibility of the results obtained.