Strengthening pharma's contract with society: the value of trusted partnerships between pharma and healthcare facilitated by real-world data

Author:

Seewald Michael J1,Plumb Jonathan M2,Gutierrez Ben3,Liwing Johan4,Tepie Maurille Feudjo5,Hammer Mette6,LoCasale Robert7,Khosla Sajan8,Yin Donald9,Pashos Chris L10,Nagy Mark11

Affiliation:

1. Novartis Pharma AG/Pharma Medical Affairs, Basel, Switzerland

2. Ferring Pharmaceuticals SA, St Prex, Switzerland

3. GSK, Philadelphia, PA, USA

4. Janssen, Stockholm, Sweden

5. Center for Observational Research, Amgen, Cambridge, UK

6. Novo Nordisk, Copenhagen, Denmark

7. Sanofi, Bridgewater, NJ, USA

8. Real-World Evidence Center of Excellence, AstraZeneca, Cambridge, UK

9. Merck, Kenilworth, NJ, USA

10. AbbVie, Chicago, IL, USA

11. Lilly, Indianapolis, IN, USA

Abstract

This White Paper is authored by 11 industry real-world evidence (RWE) experts, with support from IQVIA, as part of the ‘RWE Leadership Forum’: a group of industry leaders who come together as noncompetitive partners to understand and respond to internal or external RWD/E challenges and opportunities with a single expert voice. Herein we aim to clarify the rules of engagement between pharma and healthcare in order to establish trust-based partnerships, which will unlock unique value for society, including the medical community and the ultimate beneficiary, the patient.

Publisher

Future Medicine Ltd

Subject

Health Policy

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