Abstract
The uniqueness of natural tourism and new tourist experiences at Hidden Canyon Beji Guwang can attract tourists to visit this destination. The novelty aspect of the destination allows new experiences for tourists to stimulate their beliefs about the destination and influence the decision-making process. In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.
Publisher
Universitas Pendidikan Ganesha
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference27 articles.
1. Abbasi, G. A., Kumaravelu, J., Goh, Y.-N., & Dara Singh, K. S. (2021). Understanding The Intention to Revisit A Destination by Expanding The Theory of Planned Behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109.
2. Ahmadova, E. (2018). The Common/Unique and Cognitive/Conative Model Of Destination Image: The Case of Azerbaijan. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23(1), 333–346. https://dergipark.org.tr/en/pub/sduiibfd/issue/52998/703221.
3. Albaity, M., & Melhem, S. B. (2017). Novelty Seeking, Image, and Loyalty—The Mediating Role of Satisfaction and Moderating Role of Length of Stay: International Tourists’ Perspective. Tourism Management Perspectives, 23, 30–37. https://doi.org/10.1016/j.tmp.2017.04.001.
4. Alcocer, N. H., & Ruiz, V. R. L. (2020). The role of destination image in tourist satisfaction: the case of a heritage site. Economic Research-Ekonomska Istraživanja, 33(1), 2444–2461. https://doi.org/10.1080/1331677X.2019.1654399.
5. Batat, W., & Phou, S. (2017). From Tourism Destination to Mundane Consumption of Place: An Asian Introspection of France. In Consumer Behavior in Tourism and Hospitality Research (Vol. 13, pp. 27–37). Emerald Publishing Limited. https://doi.org/10.1108/S1871-317320170000013002.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献