The Effect of Product Bundling with Complementariness and Discounted Price on Consumers' Perceived Risk in New-High Product
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Published:2010-07
Issue:4
Volume:28
Page:97-105
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ISSN:1226-6132
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Container-title:Journal of Product Research
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language:en
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Short-container-title:journalofproductresearch
Author:
변경희 ,Seong Keun Yi
Publisher
Korean Academy of Commodity Science & Technology