Research on the Prospects of Intelligent Transportation Market from the Perspective of Energy Conservation and Emission Reduction

Abstract

In the context of energy conservation and emission reduction, transportation has become a key area of attention, and intelligent transportation plays an important role in it because of its function of effectively reducing emissions and saving resources. As a new mode of transportation, intelligent transportation still has some problems and challenges. Therefore, it is of great significance to study the future market development prospect of intelligent transportation. In this regard, this study takes Hefei City, Anhui Province as the research site, and permanent residents in four municipal districts of Hefei as the research object. First, structural equation model is used to analyze the influencing factors and paths of residents' perception norms, acceptance attitudes, subjective norms, government trust and acceptance willingness about intelligent transportation. And according to the data of intelligent transportation market size from 2011 to 2021, the grey prediction model is used to forecast the market development prospect of intelligent transportation in the next five years. The results show that the perception norm has an indirect positive impact on the residents' acceptance intention, and the intelligent transportation market has a good prospect. Finally, based on the research results, this paper puts forward some countermeasures and suggestions for the development of intelligent transportation.