Abstract
We Media is a way for the general public to disseminate their facts and news to the outside world through Internet or other means. It is a way for the general public to provide and share their information after being connected to the global knowledge system. This study is to explore the communicators, the content and effect of the dissemination of We Media. The dissemination of traditional culture not only provides the audience with rich cultural knowledge but also has great importance in shaping their values. From the cases of Li Ziqi and Dianxi Xiaoge, we can find that this strategy requires the vloggers to master a combination of skills, not only in filming and editing but also in cultural understanding and learning ability.