Abstract
The contemporary sports industry is rapidly expanding, and sports are assuming greater significance in people's everyday routines. The World Cup is the largest sporting event globally, boasting a massive market that offers a plethora of benefits to companies. This article aims to delve into the advertising pricing system of the World Cup and the driving factors and logic of exhibitors. It studies the division of the World Cup pricing system, the rights enjoyed by each system, and the reasons for corporate sponsorship, as well as the benefits it brings. The significance of this article is to introduce the pricing of World Cup advertising and analyze the various benefits for companies sponsoring the event. Data related to the FIFA World Cup Russia 2018 and the FIFA World Cup Qatar 2022 will be examined to determine the approximate pricing of the FIFA World Cup Russia 2018 and the FIFA World Cup Qatar 2022 advertisements and the overall value of these two World Cups to companies.