Abstract
In these two decades, realty business and its related industry has been becoming the mainstay industry of economy of China. From the upstream such as the purchasing of house to the downstream such as the material purchase, anchoring effect is used by so many people and its great influence cannot be ignored. This article aims to investigate that how the anchoring effect acts and affect the decision making in the whole industrial chain of real estate and construction industry and its influence in these industries. The article will provide specific examples in real life to show the use of the anchoring effect vividly and points out its limitation in the practical use.