Abstract
In this article, the method of case analysis is adopted. Google is the world's largest search engine. But in recent years, after GDPR came down, Google has unwittingly lost tens of billions of dollars while weighing the pros and cons. Then it studies the dilemma of Google in entering the Chinese market. The biggest problems are found in the country's social system, culture shock and differences in the market. In their exploration, they found that if they could localize their products, it would be a big step towards completely capturing the huge market in China. At the same time, another key point is at the top of the company.
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