Ryanair V.S. Easyjet: Strategy Analysis and Competition during COVID-19 Pandemic

Abstract

This article aims to compare the two largest Low-cost carrier (LCCs) in Europe during the global pandemic, Easyjet (based in London, UK) and Ryanair (based in Dublin, Ireland), and to analyze why they could be successful in the pandemic. In this article, it will illustrate and analyze two LCCs performance by comparing their non-current assets (including property, plant and equipment, right of use assets and financial instrument) in their financial reports, followed by detect key financing ratios and finally discuss their strategy by using SWOT analysis. This article aims to reflect on the strengths and potential problems of low-cost airlines before and after the European epidemic by analyzing the strategies of these two low-cost carriers, and to make some recommendations and opportunities that they face, with the aim of helping the civil aviation industry to recover in the post-epidemic era and to provide full service airlines with a reference for partial transformation of designated routes to help them better compete with low cost airlines.