Research on the Integration and Development of Folk Art and Cultural Tourism Industry under the Modern Cultural Background

Abstract

China is a big multi-ethnic family, with numerous cultural tourism resources, while folk culture has unique characteristics and its tourism value is extremely high. Folk art can not only create a different kind of folk cultural experience for tourists, but also provide a way for tourists to learn about exotic cultures and customs, so that they can relax their mood to the greatest extent and enjoy their body and mind. At the same time, in equal communication with each other, we can enhance mutual friendship and enhance the cultural quality of tourists. Based on this, this paper, based on the modern cultural background, puts forward the innovative development countermeasures of the integration of folk art and cultural tourism industry. Developing and protecting folk culture tourism is an important factor to promote the sustainable development of local tourism economy and one of the important pillars of economic development. Therefore, this study can provide some reference and guiding significance for the inheritance and innovation of traditional folk culture and the development of tourism industry.