MANAGERIAL PERCEPTIONS OF EXPORT BARRIERS: INSIGHTS FROM THE SURVEY WITH ICT COMPANIES IN KOSOVO

Abstract

This study investigates the managerial perceptions of export barriers of Kosovo ICT companies and provides some policy proposals. For this purpose, the study uses a survey of owners or managers of the ICT companies in Kosovo. The data collected through an online questionnaire survey using a Qualtrics platform were analysed. The survey results reveal four significant export barriers: external institutional barriers, such as visa requirement for Kosovo to visit companies in EU and access to international markets, financing issues for scaling up and growth and human resources barriers, and difficulties in having comprehensive information about the target markets and finding the right partner. Findings from the factor analysis clustered barriers to export into four groups: (1) formal and informal institutions; (2) market information and networking; (3) skills, technical capacities, and quality standards; and (4) International branding, visa requirement and lack of government support. The findings will help boost the growth potential ICT sector, address their needs, and raise policy awareness of the importance of the ICT sector for generating employment and economic growth. The study provides critical practical implications and policy recommendations for government, business associations and ICT companies.