Abstract
Demotivation is a significant concern for foreign and second language researchers, as it has a direct impact on the academic success of students at various educational levels, including primary, high school, and university. This study aimed to explore the demotivation factors that affect English language learning among EFL students at Jawzjan University, as well as to identify strategies for re-motivating these learners. The study employed a qualitative approach, and an open-ended interview question was conducted to collect data. The findings revealed several demotivating factors that have a negative influence on learners, including a lack of information about the dominance of the English language, insufficient support from teachers and family, economic challenges, an excessive focus on nonprofessional courses, the use of local languages in English classes, and a lack of opportunities to practice English outside the classroom. Based on the findings, the study suggests that English teachers should pay attention to their feedback, incorporate audiovisual materials into their teaching, and consider the students' interests and proficiency levels when selecting teaching materials.
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