A Study on Digital Media Communication Channels for Narrative Shaping

Abstract

The research was conducted to address the gaps in knowledge related to narrative shaping by using digital media platforms. This research aimed to measure the impact of mobile phone applications, website forums, content-boosting campaigns, and digital community groups on information dissemination in China. The study used a five-point Likert scale to collect the data. A convenience sampling approach was used to collect data, and a sample of 171 individuals was considered. The findings of this study were analyzed using RStudio and R language. The study empirically discussed the relationship between mobile phone applications, website forums, content-boosting campaigns, and digital community groups regarding information dissemination in China. The findings of this research enriched the literature because loops in the literature were previously found. The study further recommends practical recommendations to advance narrative shaping in China with the help of digital platforms.