The Communication Component of the Marketing Activities of Public Utilities as a Factor in Ensuring the Competitiveness of the City-Reference-Cited by-同舟云学术

The Communication Component of the Marketing Activities of Public Utilities as a Factor in Ensuring the Competitiveness of the City

Published:2021-12-16 Issue:2(41) Volume: Page:169-177
ISSN:1729-7206
Container-title:Herald of the Economic Sciences of Ukraine
language:uk
Short-container-title:HESU

Author:

Popova G. Yu. ¹^ORCID

Affiliation:

1. Donbass National Academy of Civil Engineering and Architecture, Kramatorsk

Abstract

The article identifies the specifics of marketing activities of utilities in the process of reforming housing and communal services of Ukraine. The relationship between the quality of public services and the level of competitiveness of the city is analyzed; the improvement of the communication component of the marketing activity of public utilities with the help of Public relations tools is proposed; the necessity of information transparency as a prerequisite for effective communications between utilities and consumers of their services is substantiated.

Publisher

Academy of Economic Sciences of Ukraine

Subject

General Medicine

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