Economic and Financial Risks of Corporate Integrated Structures in the Context of the Development of Security and Marketing Management of Integration Processes

Abstract

The article proves the expediency of applying the conceptual provisions of the theory of the viability of social and economic systems in the sphere of functioning and development of integrated structures. The essence of the categories of integration and disintegration processes is investigated, as a result of which simultaneous emphasis is given to their opposites and belonging to each other. It is proved that the product of the integration of integration-disintegration processes is the viable integration structures, the properties of which the elements of the union are determined by a wide range of driving forces of the internal and external sources of education, as well as of key uncertainties. The integrity of the integrated structure is ensured while respecting: the balance of interests, the rationality of the structure and the compatibility between its elements, activities, the effectiveness of diversification of risks and resource differentiation, the coherence of the internal structure and external challenges, the absence of overloading the system and exceeding the intensity of certain processes over others, the state regulation of socioeconomic transformations, reforms. It is stated that the density of viable integration structures on the territorial unit determines the homogeneity of its economic space and the rationality of ensuring the welfare of society. Excess of the rates of intensity of integration processes over the rates of disintegration in the context of the concept of viability forms the margin of reliability and stability of the integrated structures. The development of an integrated structure is determined by the strength of the motivation of unification and establishment of links, the potential for self-sustained reproduction in the economic space, the ability to generate a synergistic effect from integration, the type of management model. The basic risks of the functioning of the integrated structures are formed, respectively: the hierarchy of the structure of their construction, the coherence between the chosen model of functioning, development and internal and external factors, the nature of interaction with the external environment, the correspondence of the goals of association with the capabilities of the entities, expediency and timeliness of integration, the degree of achievement of the maximum possible complexity of the structure . By the number of integrated companies and activities, it has been proved that the structural complexity of integrated structures is only increasing with time. It is determined that the generated synergy effect of integrated structures accumulates profitability, the redistribution of which demonstrates the significance of their budget-generating role. It is suggested to investigate the factor environment, which determines the level of viability of the integrated structures, using a key analysis factor analysis chart.