FACTORS DETERMINING THE PREFERENCE OF PARENTS REGARDING ADMISSION OF THEIR CHILDREN IN PRIVATE SCHOOLS: A CASE OF DISTRICT VEHARI

Author:

Ali Mahnaz Muhammad, ,Umar Ayesha,Khan Ahmad, ,

Abstract

Private schools, especially low-cost private school has gained popularity among parents as a choice of schooling for their children. This study explores why private schools are preferred over the public schools and what factors come under consideration by parents, while opting school for their children? For this, a cross-sectional data is collected from parents/guardians of high enrolment private schools (The City School, Tabindah Model High School, The Educators school and The Spirit School) of Vehari District through multistage sampling. A total 108 responses are collected through structured questionnaire and based on the descriptive analysis results indicate school selection process is based on supply side and demand side determinants. Results reveal that religious education is one the most important demand side factor. Parents also prefer private schools because of psychological stigmas like superiority complex associated with private schools. Private schools enjoy good reputation due to modern curriculum, quality education, hands-on positive learning experience and better infrastructure facilities. Furthermore, employees’ children enrolment, uninterrupted energy supply, better marketing strategies and rewards systems improves the private school’s brand image which leads to more enrolment. Keywords: Private School, Public School, Education, Multistage Sampling, Descriptive Analysis

Publisher

Health Education Research Foundation (HERF)

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