Different Drinkers – Different Desires : A review of segmentation in wine marketing research
Author:
Publisher
CAIRN
Subject
Marketing,Business and International Management
Reference26 articles.
1. An Exploratory Assessment of Situational Effects in Buyer Behavior;Belk Russell W.;Journal of Marketing Research
2. An Occasion-Based Segmentation Approach to the Wine Market in Denmark;Berni Pietro;Journal of International Food & Agribusiness Marketing
3. THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY;Bloch Peter H.;Journal of Consumer Marketing
4. Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach;Bruwer Johan;Journal of Wine Research
5. A case study in relating sensory descriptive data to product concept fit and consumer vocabulary;Carr B.Thomas;Food Quality and Preference
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The effect of moderating variables on consumer preferences for sustainable wines;Food Quality and Preference;2021-12
2. One size does (obviously not) fit all: Using product attributes for wine market segmentation;Wine Economics and Policy;2017-12
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