La marque politique : vecteur de sens et moteur d'engagement citoyen
Author:
Publisher
CAIRN
Subject
Marketing,Business and International Management
Reference7 articles.
1. Les limites du consumérisme politique. L’exemple du Tea Party
2. Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign;Needham Catherine;Political Studies
3. Building a political brand: Ideology or voter-driven strategy;Reeves Peter;Journal of Brand Management
4. Political Brands and Consumer Citizens: The Rebranding of Tony Blair;Scammell Margaret;The ANNALS of the American Academy of Political and Social Science
5. Branding in Politics—Manifestations, Relevance and Identity-Oriented Management;Schneider Helmut;Journal of Political Marketing
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Introduction: The 2019 Canadian Federal Election;Political Marketing in the 2019 Canadian Federal Election;2020-09-17
2. Using Cognitive Mapping to Longitudinally Examine Political Brand Associations;Journal of Political Marketing;2018-11-11
3. Using Cognitive Mapping to Longitudinally Measure Political Brand Associations;SSRN Electronic Journal;2018
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