X. Jean-Jacques Lambin – Investissements publicitaires, orientation marché et globalisation-Reference-Cited by-同舟云学术

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X. Jean-Jacques Lambin – Investissements publicitaires, orientation marché et globalisation

Published:2016-05-19 Issue: Volume: Page:225-245
ISSN:
Container-title:Les Grands Auteurs en Marketing
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Author:

Rigaux-Bricmont Benny

Publisher

EMS Editions

Reference19 articles.

1. Measuring the Profitability of Advertising: An Empirical Study;Lambin Jean-Jacques;The Journal of Industrial Economics

2. Optimal Allocation of Competitive Marketing Efforts: An Empirical Study;Lambin Jean-Jacques;The Journal of Business

3. Advertising and Competitive Behavior: A Case Study;Lambin Jean-Jacques;Applied Economics

4. A Computer On-Line Marketing Mix Model;Lambin Jean-Jacques;Journal of Marketing Research

5. Is Gasoline Advertising Justified?;Lambin Jean-Jacques;The Journal of Business

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