Effets de la couleur des sites web marchands sur la mémorisation et sur l'intention d'achat
Author:
Publisher
CAIRN
Subject
Management of Technology and Innovation,Management Information Systems
Reference26 articles.
1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.;Baron Reuben M.;Journal of Personality and Social Psychology
2. Environmental color, consumer feelings, and purchase likelihood;Bellizzi Joseph A.;Psychology and Marketing
3. Children's Emotional Associations with Colors;Boyatzis Chris J.;The Journal of Genetic Psychology
4. Effects of hue, saturation, and brightness on preference;Camgöz Nilgün;Color Research & Application
5. La mesure des réactions affectives en marketing : évaluation des principaux outils;Derbaix Christian;Recherche et Applications en Marketing (French Edition)
Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Impact of the Perceived Congruence Between the Dominant Color of the Ad Banner and the Message on Consumer Attitude Towards the Brand;Information Systems Engineering and Management;2024
2. The Effect of Color Saturation of Travel Pictures on Consumer Appeal;Sustainability;2023-10-05
3. Context-aware optimization of mobile commerce website interfaces from the consumers’ perspective: Effects on behavioral intentions;Computers in Human Behavior Reports;2022-08
4. Analyse des déterminants de la fréquence d’achat sur les sites Web marchands;Recherches en Sciences de Gestion;2021-07-01
5. Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory;International Journal of Human–Computer Interaction;2020-10-29
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3