1. La métaphore est un transport.;Ascher François;Cahiers internationaux de sociologie
2. The Cult of Macintosh;Belk Russell;Consumption Markets & Culture
3. American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research;Diamond Nina;Journal of Marketing
4. Jack Daniel's America;Holt Douglas B.;Journal of Consumer Culture
5. Religiosity in the Abandoned Apple Newton Brand Community;Muñiz Jr. Albert M.;Journal of Consumer Research