Modern Strategies of the Export-Import Activity of Industrial Enterprises, a Substantiation

Abstract

The relevance of solving the problem of choosing an export-import strategy is explained by the introduction of a new economic strategy in Ukraine, which is based on six programs of irrevocable grant support for small and medium-sized businesses. A contemporary definition of both the company’s strategy and strategy of export-import activity are proposed. The article substantiates the strategic set of a modern industrial enterprise. The logic of the stages of formation of the strategy for the development of export-import activities of an industrial enterprise, which contains the following stages, is recommended: analysis of the external environment and determination of its main factors that influence export-import activities; analysis of the internal environment and determination of its major and most influential factors of export-import activities; determination of the problem of functioning and the general purpose of export-import activities; determination of the competitive environment of the enterprise and the position of the enterprise therein; development of alternative strategies based on scenarios of unfolding of events (optimistic, pessimistic and most reliable); selection of an export-import strategy among alternative strategies; substantiation of the information-analytical provision for the development of strategy; analysis of sustainable, inertial processes of export-import activities of the enterprise and its development; substantiation of the organization of implementation of the strategy for the development of export-import activities of the enterprise; formation of medium-term and operational plans for the implementation of the strategy for the development of export-import activities of the enterprise. The article also proposes a multifactor regression model of dependence of relative growth rates of the effective indicator on the relative monthly growth rate of factors. The advantage of this model is the ability to determine the impact of the growth rate of factors on the growth rate of effective indicators.