The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam-Reference-Cited by-同舟云学术

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The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam

Published:2015 Issue:5 Volume:3 Page:524-530
ISSN:2301-3567
Container-title:Journal of Economics, Business and Management
language:
Short-container-title:JOEBM

Author:

Khuong Mai Ngoc,Tram Vu Ngoc Bich

Publisher

EJournal Publishing

Subject

Earth-Surface Processes

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. INFLUENCE OF EMOTIONAL MARKETING ON CUSTOMERS’ IDENTIFICATION WITH CHINESE LOCAL COSMETIC BRANDS;RMUTT Global Business and Economics Review;2024-04-11

3. Dynamic Emotional Transition Sampling and Emotional Guidance of Individuals Based on Conversation;IEEE Transactions on Computational Social Systems;2024-02

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5. The identification of expected functional food quality: female consumers' perspective;British Food Journal;2023-08-16

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