The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis
Author:
Affiliation:
1. Universidade Federal de Santa Catarina, Brazil
2. Universidade do Vale do Rio dos Sinos, Brazil
3. Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
Publisher
FapUNIFESP (SciELO)
Subject
Strategy and Management
Link
http://www.scielo.br/pdf/bar/v8n3/a04v8n3.pdf
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5. Internationalization and the dynamics of product adaptation - an empirical investigation;Calantone R. J.;Journal of Product Innovation Management,2004
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