Brazilian celebrities, standing, and the #NotHim (#EleNão) movement

Abstract

Abstract This paper aims to analyze the role of Brazilian celebrities in the #EleNão (#NotHim) movement - which was built in opposition to Jair Bolsonaro's candidacy in the 2018 presidential elections in Brazil. I revisit the concepts of standing and footing in order to discuss their fruitfulness for the comprehension of the role celebrities can play in politics. The sample was composed of 62 videos of famous women who joined the #Not Him on Youtube and Instagram. I identify some categories of footing taken by them to justify their adherence to the movement. These celebrities position themselves: as citizens; as women; as mothers; as lesbian or transgender; as black women. The analysis discusses some values that guide celebrities' actions to apprehend their insertion in politics, as well as their role in feminist struggles, in the advocacy for human rights, and in the contemporary democracy.