Factors associated with the professional use of social media by speech-language therapists and audiologists working in Brazil: a web-based survey

Abstract

ABSTRACT Purpose: to verify personal and work factors, and specialties of Brazilian speech-language therapists and audiologists who use social media profiles, professionally. Methods: an online questionnaire was used to carry out a population survey with working speech-language therapists and audiologists in Brazil, in 2020. The outcome of “How would you describe your use of social media?” was recategorized into “personal use” and “professional use”. Absolute and relative frequencies were calculated. Multivariate prevalence ratios were adjusted using the Poisson regression model with robust variance and 95% confidence intervals. Results: out of the 442 respondents, 93.7% were females, with a mean age of 38.0 years (± 11.1). The primary outcome, “professional use of social media”, occurred for 64.7% of the participants. In the multivariate analysis, private employment, participants in the 31-45 age range, and >26 years of work history after graduation were significantly associated with the professional use of social media. Conclusion: social media are used by approximately two-thirds of Brazilian speech-language therapists and audiologists. This finding suggests a need for reflection and discussion about the proper use of social media for work purposes.