1. Criando e administrando marcas de sucesso;AAKER D,1996
2. Procedures for synthesyzyng ratio judgements;ACZÉL J.;Journal of Mathematical Psychology,1983
3. The legitimacy of rank reversal - a comment;BELTON V. A.;Omega,1985
4. Strategic Decision Making: Applying the Analytic Hierarchy Process;BHUSHAN N.,2004
5. Aplicación del analitic process em la medida de la imagen de marca de servicios;BLANCO M. C,1996