Multi-Unit Franchising and Relational Governance: A Study of Operating Networks in Brazil
Author:
Affiliation:
1. Universidade de São Paulo, Brazil
2. Escuela Politécnica Nacional, Ecuador
Publisher
FapUNIFESP (SciELO)
Subject
Strategy and Management
Link
http://www.scielo.br/scielo.php?script=sci_pdf&pid=S1807-76922023000300301&tlng=en
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3. An analysis of franchisor failure risk: Evidence from Spain;Bordonaba-Juste V.;Journal of Business & Industrial Marketing,2011
4. Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising;Boulay J.;Journal of Small Business Management,2016
5. Chains within chains: The role of multi-unit franchisees;Bradach J. L.;Journal of Marketing Channels,1995
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