CREATIVITY AS PRACTICE: PERSPECTIVES AND CHALLENGES FOR RESEARCH ON MANAGEMENT

Abstract

ABSTRACT Creativity is a precursor to innovation in contemporary organizations, economies and societies. However, we still lack an integrated and updated knowledge about academic production on creativity, due to the dispersion of existing approaches and the deviation with the epistemology of practice. The research goal is to map and integrate the academic production on organizational creativity, proposing their conceptual renewal from the epistemology of practice. The research method is based on survey and analysis of national and international academic productions on organizational creativity and epistemology of practice. The results consist in a set of categories of the creativity conceptions that allows an integration of research on management research and a structured proposal for renewing the conceptualization of creativity from the epistemology of practice. The results contribute to the advancement of creativity research in elaboration of an integrated set of conceptions of organizational creativity and articulation of creativity with the perspective of practice, expanding the understanding of the concept and proposing a conceptual and theoretical path for renewing and feeding future research.