Database Marketing-Reference-Cited by-同舟云学术

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Database Marketing

Published:1992-10 Issue:4 Volume:32 Page:112-120
ISSN:0034-7590
Container-title:Revista de Administração de Empresas
language:
Short-container-title:Rev. adm. empres.

Author:

Bretzke Miriam¹

Affiliation:

1. FGV

Publisher

FapUNIFESP (SciELO)

Subject

Marketing,Strategy and Management,Industrial relations,Business and International Management,Business, Management and Accounting (miscellaneous),Management of Technology and Innovation,Management Science and Operations Research,Information Systems and Management,Organizational Behavior and Human Resource Management

Link

http://www.scielo.br/pdf/rae/v32n4/a09v32n4.pdf

Reference158 articles.

1. O marketing de relacionamento: integração entre informática e marketing na busca da vantagem competitiva;BRETZKE Miriam,1992

2. Tecnologia de informação;YONG Chu Shao;Revista de Administração de Empresas,1992

3. ASTUTE marketers gear up to tap new 1990 census data expanded data should help direct mail lending, CRA compliance;Savings Institutions,1991

4. BACK on the market (Lotus Development Corp's Market-Place Business version 1.1);Direct Marketing,1991

5. Want to clone your best customers?;BENCIVENGA Dan;Target Marketing,1991

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