PASSION, EDUCATION, AND CREATIVITY AND THEIR EFFECTS ON ENTREPRENEURIAL INTENTION

Author:

Pitombeira Renata Torquato de Araujo1ORCID,Sousa Filho José Milton de1ORCID,Ferreira Neto Macário Neri1ORCID

Affiliation:

1. Universidade de Fortaleza, Brasil

Abstract

ABSTRACT This research aimed to verify the effects of entrepreneurial passion, education, and creativity on entrepreneurial intention (EI). The study used PLS-SEM to analyze data collected via questionnaires from university students in the Brazilian city of Fortaleza. The results showed that entrepreneurial education directly affects EI, whereas the hypothesis that entrepreneurial creativity is a predictor of EI was not supported unless it was mediated by self-efficacy. Finally, the results showed that entrepreneurial passion influences EI directly and when mediated by self-efficacy.

Publisher

FapUNIFESP (SciELO)

Subject

Marketing,Strategy and Management,Industrial relations,Business and International Management,Business, Management and Accounting (miscellaneous),Management of Technology and Innovation,Management Science and Operations Research,Information Systems and Management,Organizational Behavior and Human Resource Management

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