Indicadores sociais no sistema de informação mercadológica-Reference-Cited by-同舟云学术

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Indicadores sociais no sistema de informação mercadológica

Published:1976-08 Issue:4 Volume:16 Page:16-28
ISSN:0034-7590
Container-title:Revista de Administração de Empresas
language:
Short-container-title:Rev. adm. empres.

Author:

Hamburger Polia Lerner¹

Affiliation:

1. Fundação Getúlio Vargas

Publisher

FapUNIFESP (SciELO)

Subject

Marketing,Strategy and Management,Industrial relations,Business and International Management,Business, Management and Accounting (miscellaneous),Management of Technology and Innovation,Management Science and Operations Research,Information Systems and Management,Organizational Behavior and Human Resource Management

Link

http://www.scielo.br/pdf/rae/v16n4/v16n4a02.pdf

Reference35 articles.

1. An exploratory study of the meaning of social indicators in product strategy,1972

2. Social indicators a marketing perspective,1974

3. Social indicators: Bibliography I;Beal George M.;Sociology Report,1971

4. Social indicators;Bauer Raymond A.,1966

5. Indicators of social change: concepts and measurements;Sheldon Eleanor B.,1968

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