GROUNDED THEORY: THE STEP-BY-STEP AND METHODOLOGICAL ISSUES IN PRACTICE

Abstract

ABSTRACT Purpose: This article aims to explore how the grounded theory (GT) was used in empirical research in the area of Organizational Studies. GT is a research strategy widely used in Business Administration studies both nationally and internationally. However, studies have little to do with how this research strategy is applied in practice and how researchers deal with difficulties that arise during the research process. Originality/value: This article presents how methodological issues not provided for in the research design proposed by the GT were overcome during the data collection and analysis phases. Design/methodology/approach: The article is based on research that aimed to understand the aging of executive women. In this article, the main codes, categories, and subcategories that emerged during the develop ment of the field research were exposed. In addition, we present the pro gress of theoretical sampling and the use of specific GT techniques, such as the flip-flop technique and the progress of the research question. Findings: As a practical implication, the article contributes to researchers who intend to use the GT, insofar they can take the step by step of using the method, as well as anticipating possible difficulties to be faced in the design of the research.