Affiliation:
1. Universidade Federal do Rio Grande do Sul, Brazil
Abstract
ABSTRACT Purpose: This study aims to investigate how app drivers are giving meaning to their work, taking as a theoretical assumption the model proposed by Rosso, Dekas, & Wrzesniewski (2010). Originality/value: Internationally, the volume of empirical research involving digital labor markets is considered to be low. Nationally, research in the context of Sharing Economy rarely focuses on the labor perspective. Despite being a growing phenomenon, no studies were found on the production of meanings and meaningfulness of work by app drivers. Design/methodology/approach: This qualitative and exploratory research was carried out with 37 app drivers between May and September 2017, in Porto Alegre (RS, Brazil). Randomly selected, respondents were called to a work route by the transport application. The interviews’ content was categorized and analyzed according to the framework of Rosso et al. (2010). Findings: Elements that refer to all the model quadrants were found: “self-connection”, “individuation”, “contribution”, and “unification”. The predominant meaning, however, is desire, seeking and valuing by the agency, in the mechanisms of self-efficacy and self-management, especially in the financial, autonomy and flexibility perspectives. This research contributes to the intersection of the study of the labor world transformations and the construction of meanings and meaningfulness, using a framework little used in Brazilian research. It also collaborates to broaden the understanding of digital labor markets, especially their impact on workers.
Subject
Sociology and Political Science,General Business, Management and Accounting
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