CONSUMER’S EVALUATION ABOUT SERVICE RECOVERY: THE ROLE OF SOCIAL COMPARISON
Author:
Affiliation:
1. Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul, Brazil
2. Universidade Federal do Rio Grande do Sul, Brazil
Publisher
FapUNIFESP (SciELO)
Subject
Sociology and Political Science,General Business, Management and Accounting
Link
http://www.scielo.br/pdf/ram/v18n4/1678-6971-ram-18-04-0065.pdf
Reference73 articles.
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4. Social comparison theory and deception in the interpersonal exchange of consumption information;Argo J.;Journal of Consumer Research,2006
5. Effects of social comparison direction, threat and self-esteem on affect, self-evaluation and expected success;Aspinwall L.;Journal of Personality and Social Psychology,1993
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