‘The other’ of the COVID-19 pandemic: ageism toward the elderly people in newspapers in Brazil and Chile

Abstract

ABSTRACT The emergence of the new coronavirus and the indication of the elderly population as a risk group led to the emergence of speeches, jokes, memes and facts indicative of ageism in social media and mass media. This article aims to analyze the expressions and implications of ageism toward the elderly reported in newspapers in Brazil and Chile in the first year of the COVID-19 pandemic. Documentary study of news from newspapers with the greatest access in Brazil and Chile. Data collection occurred in May 2021. The selection of titles, abstracts and full text was performed by two independently and blinded researchers. The final corpus of 89 news was submitted to thematic analysis supported by the MAXQDA software, whose codification, thematization and interpretation process was based on sociological theories that explain ageism. The expressions of ageism were evidenced through images and attitudes that devalue and depreciate the life of the elderly people, positioning them as ‘the other’ of the pandemic, which has implications for the life, health and work of this population.