Does Social Media Engagement Moderate Brand Engagement and Brand Loyalty? Evidence from Young Consumers of Malaysian Modest Fashion Industry-Reference-Cited by-同舟云学术

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Does Social Media Engagement Moderate Brand Engagement and Brand Loyalty? Evidence from Young Consumers of Malaysian Modest Fashion Industry

Published:2020-02-12 Issue:02 Volume:24 Page:2500-2508
ISSN:1475-7192
Container-title:International Journal of Psychosocial Rehabilitation
language:
Short-container-title:IJPR

Author:

Ahmad Zulkarnian,Menon Ami Suhana,Mason Cordelia,Shamsudin Mohd Farid,Sentosa Ilham

Publisher

Hampstead Psychological Associates

Subject

Psychiatry and Mental health,Clinical Psychology,Phychiatric Mental Health

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention;Journal of Management and Digital Business;2024-08-08

2. Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model;Journal of Islamic Marketing;2024-05-31

3. The Role of Creative Technologies and Innovation for Dynamic Sustainable Entrepreneurship of SMEs in China;Journal of Digitainability, Realism & Mastery (DREAM);2024-03-31

4. An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark;SSRN Electronic Journal;2023

5. Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry;Sustainability;2021-03-30

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