Deep Learning-based Sentiment Analysis and Topic Modeling on Tourism During Covid-19 Pandemic

Abstract

The Covid-19 pandemic has disrupted the world economy and significantly influenced the tourism industry. Millions of people have shared their emotions, views, facts, and circumstances on numerous social media platforms, which has resulted in a massive flow of information. The high-density social media data has drawn many researchers to extract valuable information and understand the user’s emotions during the pandemic time. The research looks at the data collected from the micro-blogging site Twitter for the tourism sector, emphasizing sub-domains hospitality and healthcare. The sentiment of approximately 20,000 tweets have been calculated using Valence Aware Dictionary for Sentiment Reasoning (VADER) model. Furthermore, topic modeling was used to reveal certain hidden themes and determine the narrative and direction of the topics related to tourism healthcare, and hospitality. Topic modeling also helped us to identify inter-cluster similar terms and analyzing the flow of information from a group of a similar opinion. Finally, a cutting-edge deep learning classification model was used with different epoch sizes of the dataset to anticipate and classify the people’s feelings. The deep learning model has been tested with multiple parameters such as training set accuracy, test set accuracy, validation loss, validation accuracy, etc., and resulted in more than a 90% in training set accuracy tourism hospitality and healthcare reported 80.9 and 78.7% respectively on test set accuracy.