Abstract
Electromagnetic polarizabilities are fundamental properties of the proton that characterize its response to an external electromagnetic (EM) field. The generalization of the EM polarizabilities to non-zero four-momentum transfer opens up a powerful path to study the internal structure of the proton. They map out the spatial distribution of the polarization densities in the proton, provide access to key dynamical mechanisms that contribute to the electric and magnetic polarizability effects, and allow for the determination of fundamental characteristics of the system, such as the electric and magnetic polarizability radii. This article reviews our knowledge about proton EM generalized polarizabilities (GPs). An introduction is given to the basic concepts and the theoretical framework, which is then followed by a discussion that emphasizes the recent developments and findings of the virtual Compton scattering (VCS) experiments and future perspectives on the topic.