Abstract
This paper explores a paradigm shift in work culture in the contemporary art sector due to digital transition and the introduction of AI. New ways of working with AI and digital software are embedded and normalized in everyday Chinese artistic practices. This work includes new forms of creativity and efficiency, yet, simultaneously includes new types of digital labour. This paper conceptualizes this as “digital art work,” which draws attention to the often-overlooked aspects of artists’ work, particularly their everyday artistic practices that increasingly include digital software and AI. What is the role and position of the artist in an environment where digital software and AI are becoming more central in artistic creation? How do artists creatively (mis)use AI? What does this paradigm shift in work culture mean for the future of the artist’s role and the future of the contemporary art sector? This paper draws on 48 semi-structured interviews with visual artists and arts professionals, including painters, sculptors, mixed-media, and internet artists as well as contemporary art gallery owners, museum project directors, curators, and culture policymakers living and working in China during 2023. The findings show how Chinese artists are mastering AI and opening up new spaces for creativity and how the contemporary art sector in China has already transitioned to a new “digital way” in artistic creation. These findings can help to create policy around AI globally and provide solutions for the sustainability of the artist profession and the future of the contemporary art sector.