Google Trends for health research: Its advantages, application, methodological considerations, and limitations in psychiatric and mental health infodemiology

Abstract

The high utilization of infodemiological tools for psychiatric and mental health topics signals the emergence of a new discipline. Drawing on the definition of infodemiology by Eysenbach, this emerging field can be termed “psychiatric and mental health infodemiology,” defined as the science of distribution and determinants of information in an electronic medium, including the internet, or in a population to inform mental health services and policies. Since Google Trends is one of its popular tools, this minireview describes its advantages, application, methodological considerations, and limitations in psychiatric and mental health research. The advantage of Google Trends is the nature of its data, which may represent the actual behavior rather than their users' stated preferences in real-time through automatic anonymization. As such, it can provide readily available data about sensitive health topics like mental disorders. Therefore, Google Trends has been used to explore public concerns, interests, and behaviors about psychiatric and mental health phenomena, service providers, and specific disciplines. In this regard, several methodological can be considered by studies using Google Trends, including documenting their exact keywords, query category, time range, location, and date of retrieval. Likewise, its limitations should be accounted for in its interpretation, including restricted representation of people who use the Google search engine, limited validity in areas with low internet penetration or freedom of speech, does not provide absolute search volumes, unknown sampled queries, and limited transparency in its algorithm, especially the terms and idioms it subsumes under its “topic” keywords.