Online short videos promoting public breast cancer literacy: a pretest-posttest control group trial on efficiency, attitude, and influencing factors

Author:

Xu Qian-Rui,Wu Pei-Zhu,Du Jia-Zi,Zhuang Wen-Jun,He Xiao-Tong,Ma Yong-Yong,Zeng De,Liang Yuan-Ke,Xu Xiao-Yang,Xie Lei,Lin Hao-Yu

Abstract

BackgroundShort videos on social media are playing an increasingly important role in cancer health education today. It is important to explore how the actual communication effect of health videos and the knowledge absorption of users are influenced by different factors of the video creation process.ObjectiveThe objective of our study is to access the factors influencing breast cancer health education through short videos on efficiency and quality.MethodsThree pairs of videos about breast health were created and participants completed questionnaires before and after watching the videos. A paired t-test was used to analyze within-group change scores. RM-ANOVA was used to assess the relationship between the pretest, posttest, and three variables.ResultsWatching short videos can significantly increase viewers’ knowledge of related health topics (p < 0.05). The viewers’ concentration level while watching was significantly higher for the video with background music (BGM) than for the video without BGM (p = 0.006). The viewers’ willingness to share was significantly higher for the video with a progress bar than for the video without a progress bar (p = 0.02). Using an interpreter wearing a doctor’s uniform instead of casual wear and setting a progress bar can significantly improve the efficiency of knowledge absorption (p < 0.05).ConclusionA uniformed interpreter, BGM and a progress bar are factors influencing the efficiency of short health videos. They can be applied in video making to explore better ways of promoting cancer health education in the new mobile Internet environment.

Publisher

Frontiers Media SA

Subject

Public Health, Environmental and Occupational Health

Reference35 articles.

1. Social media, E-health, and medical ethics;Terrasse;Hast Cent Rep,2019

2. The social media revolution;Dubose;Radiol Technol,2011

3. Connected health in hypertension management;Omboni;Front Cardiovasc Med,2019

4. Interactive social media interventions to promote health equity: an overview of reviews;Welch;Health Promot Chronic Dis Prev Can,2016

5. Quality and audience engagement of Takotsubo syndrome-related videos on TikTok: content analysis;Liang;J Med Internet Res,2022

Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3