The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic

Author:

Pasaribu Sahala Benny,Novitasari Dewiana,Goestjahjanti Francisca Sestri,Hendratono Tonny

Publisher

Frontiers Media SA

Subject

Public Health, Environmental and Occupational Health

Reference13 articles.

1. Adoption of digital marketing in health industry;Arni;SIES J Manage.,2017

2. Impact and challenges of digital marketing during Covid-19 pandemic;Khan;Gorteria J.,2021

3. Digital marketing strategies and international patients' satisfaction: an empirical study in Jordanian health service industry;Al-Weshah;Stud Appl. Econ,2021

4. When nothing is what it seems: a digital marketing research agenda;de Ruyter;Aust Mark J.,2018

5. The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: an empirical study from Indonesian smartphone consumers;Wijayaa;Int J Data Network Sci.,2021

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