Abstract
Moving towards a more sustainable, healthier, and equitable food future requires a significant system transformation. Policies to achieve this transformation are notoriously difficult to achieve, especially where actors with conflicts of interest are involved in governance. In this paper, I analyze how corporate actors frame issues inside a process to develop Front-of-Pack Labelling across the Caribbean. Focusing on three major framing strategies, I show how industry actors argued 1) (falsely) that FOPL would privilege Chilean food suppliers; 2) that FOPL would constitute a major transgression of international trade law; and 3) that a regional public health organization (the Pan-American Health Organization) is an illegitimate influence on the policy. Together, these three framing strategies reconstruct the policy problem as one of trade rather than public health. I argue that the resulting narrative is both a product and a function of the discursive power food companies wield in the standard-setting process and provide empirical detail about how food companies act to prevent policy attempts facilitating food systems transformation.
Funder
Social Sciences and Humanities Research Council of Canada
International Development Research Centre
University of Waterloo
Subject
Social Sciences (miscellaneous),Communication
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